Marketing Tool

UTM Campaign Link Builder

Create tracking URLs for Google Analytics campaigns. Add source, medium, name, and content parameters instantly.

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Understanding UTM parameters

UTM (Urchin Tracking Module) codes are text parameters added to the end of a URL. When a user clicks a UTM-tagged URL, your Google Analytics console captures these parameters so you can track precisely which social campaigns, emails, or advertisements refer the most customers to your website.

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