Marketing Tool

UTM Campaign Link Builder

Create tracking URLs for Google Analytics campaigns. Add source, medium, name, and content parameters instantly.

Generated Tracking Link

Understanding UTM parameters

UTM (Urchin Tracking Module) codes are text parameters added to the end of a URL. When a user clicks a UTM-tagged URL, your Google Analytics console captures these parameters so you can track precisely which social campaigns, emails, or advertisements refer the most customers to your website.